How effective is your email newsletter marketing?
We understand the importance of keeping your customers and audience in the loop and up-to-date with your products, services, promotions, news, updates, big changes, etc.
We also know how exhasuting it can be trying to come up with new content and new ways to engage with our audience. Well, give yourself a little break and stop overthinking it. Your newsletter content is likely right in front of your eyes, only your stuck in the mist and have tunnel vision.
Have you ever had a block when trying to create content for your email newsletter? How frustrating is it? The last thing we want to do is send a newsletter for the sake of it with poor content which will only result in little conversion or even unsubcribers.
Fear not! Campaign Monitor have got your back when it comes to ideas for your email marketing and newsletters.
Campaign Monitor work alongside some big brands and continuously provide great solutions and content drivers that can really add value to a business.
Building relationships with our audience is key to having a loyal customer base. How we communicate with this audience determines all of this.
Start generating great content for your next email newsletter.
Have a good look around you, there will be things you can talk about which you have never even thought about. Does your business have a new accreditation, has one of your employees achieved a new qualification, has your company changed it’s mission, do you ask your customers any questions, do you provide how-to videos? The list goes on and on.
We often tend to forget the fundamentals in our business, which is where we find the real stories behind the business. Before creating your email newsletter, have a good think about the great things you, your company and your teams do.
Remember, make notes and save your newsletter content ideas.
Don’t wait until it’s time to start creating your newsletter to start making notes on what to include, it’s easy to forget. Make note of your content ideas when they come to you, that way you will have a list of ideas when it comes to createing a new newsletter.
Take a look at the inforgraphic below to get some creative ideas and inspiration for your next email marketing newsletter or campaign.